Do you know how many people search for your product or service every month in your city?
We tried asking some potential customers if they knew the answer for their specific business and a lot of them didn’t have a clue. Their reactions are surprising, most of them were excited to see how much room there is to grow.
It is awesome to find the search volume correlate to sales and other business indicators. You could even use them to find other products or services that you could offer during low seasons. It is important though, to find the right keywords. If you try to get the search volume for ‘Shoes’ you’ll likely find millions of searches, so try getting keywords that are specific and local.
Until our next post!
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